Step into the moment where nature meets notoriety. In this unforgettable clip, Joshua delivers his world-renowned animal calls—so precise that industry icon Craig Morgan stops mid-sentence, captivated by the realism. This isn’t just a skill—it’s storytelling at its most raw and powerful.
When Wildlife Speaks, Even Legends Listen
Turkey Tragedy turned into Triumph
Watch Joshua Carney turn the woods into a symphony. In this unforgettable clip with Rated Red, he demonstrates a turkey call so authentic you’d swear it came straight from the wild. This is more than skill—it’s an art form that put him on the map and continues to amaze audiences everywhere.
Wild Tales & Real Talk with Joshua & Allison
Get ready for an authentic ride—this episode of the Son of the South Podcast brings real-deal hunting, fishing, and campfire stories straight to your ears. Josh Carney and co-host Allison Hunter Voges dig into everything: from midday hunts to late-night laughs, unpredictable adventures, and what it truly means to live the outdoor life with purpose.
Whether you’re a seasoned hunter, wilderness junkie, or just love a good story around the fire, this episode delivers grit, grace, and real human connection. It’s the kind of podcast that feels like family camping out—with laughter, a little faith, and a whole lot of tough love.
Whether you’re a seasoned hunter, wilderness junkie, or just love a good story around the fire, this episode delivers grit, grace, and real human connection. It’s the kind of podcast that feels like family camping out—with laughter, a little faith, and a whole lot of tough love.
Where Purpose Becomes Performance — In Honor of a Legacy

Shadow Marketing Media was born from a promise Joshua Carney made to his greatest companion and adventure partner, Shadow—a promise to build something that would not only tell stories but change lives. Today, that promise lives on through every brand we represent, every campaign we launch, and every message we deliver. As the creative engine behind Son of the South and a trusted partner to mission-driven companies, Shadow Marketing Media helps others rise by staying rooted in what matters: authenticity, purpose, and legacy.
Our Services: Building Brands With Backbone
At Shadow Marketing Media, we don’t offer generic solutions—we build movements. As the creative force behind Son of the South and the personal brand of Joshua Carney, we’ve proven how to take a mission, grow an audience, and make impact measurable. Now, we help our partners do the same—combining creativity, strategy, and purpose to build unforgettable brands that stand the test of time.
Here’s how we help Son of the South, Our Partners, and Your Company grow:
Here’s how we help Son of the South, Our Partners, and Your Company grow:
Brand Strategy & Identity
We build brands from the ground up or elevate what already exists.
What We Offer:
- Brand voice and identity development
- Logo and visual system design
- Mission-driven positioning and storytelling
- Complete brand guides and messaging blueprints
Content Creation & Media Production
Your story is your superpower—we just know how to capture it.
What We Offer:
- Full-scale video production (long-form & short-form)
- High-quality photography (lifestyle, product, event)
- Social media reels and digital storytelling
- Podcast and YouTube content strategy
Social Media Marketing & Growth
We grow audiences with content that moves hearts, not just algorithms.
What We Offer:
- Monthly content calendars
- Story-driven posts, reels, and captions
- Audience engagement strategy
- Cross-platform growth plans (IG, FB, TikTok, YouTube, Threads)
Sponsorship Strategy & Influencer Integration
We turn partnerships into platforms for impact.
What We Offer:
- Sponsor pitch decks and value propositions
- ROI-driven affiliate campaigns
- Product placement across podcast, TV, and social
- Integration into events, giveaways, and fundraisers
Speaking Engagements & Brand Representation
Joshua Carney doesn’t just speak—he leaves lasting impact.
What We Offer:
- Motivational keynotes (faith, healing, outdoors, mindset)
- Event hosting and podcast appearances
- Brand ambassador appearances at expos, banquets, launches
- Wild game dinners, church gatherings, school assemblies
Business & Brand Consulting
You don’t just need a service—you need a strategy.
What We Offer:
- Startup guidance for entrepreneurs and influencers
- Marketing systems consulting
- Nonprofit and campaign fundraising strategy
- Ongoing business growth mentorship
Email Marketing & Automation
We help you speak to your audience—even when you’re offline.
What We Offer:
What We Offer:
- Cold and warm email campaigns
- Automated follow-up sequences
- Fundraising emails for nonprofits and banquets
- Affiliate conversion sequences
Website & Funnel Design
Your digital presence is your foundation—let’s build it strong.
What We Offer:
- Responsive, SEO-optimized websites
- Custom funnels (booking, lead capture, product sales)
- E-commerce setup for merch or digital products
- Partner and affiliate landing pages